Brand Of The Week: Broadway Bagels

Retail Intelligence Newsletter

The Authentic New York Bagel! Baked with loving care in Dungarvan, Co Waterford, by Rosie Sheehan (New York City) and her husband Des, Broadway Bagels are now available and offer value and innovation to the frozen food category in Ireland.

Irish consumers have a fast-growing taste for 'Authentic' Bagels and Broadway Bagels offer 4 pre-sliced Bagels that can be toasted from frozen in two great varieties - Poppy and The Works!

The healthy option with less than 2% Fat, no cholesterol, and no additives, Broadway Bagels are simply delicious and such good value at just €3.49 for 4 large Bagels!

The company recently featured on 'The Mentor' television programme on RTE and are being supported by advertising and a national PR campaign. Also, in the New Year, 50% Extra Free promotions packs will be available.