Rosie's Clinches Bagel Deal With Pat

www.bakeryinfo.co.uk

Ireland's only dedicated kosher bagel bakery, Rosie's Broadway Bagels, has teamed up with the country's third-largest plant baker, Pat the Baker, to dual-brand three existing varieties.

Rosie's founders, Rosie and Des Sheenan said they had been looking to formulate a deal with a plant bakery in order to extend the distribution of their products as a fresh rather than frozen option. There are also plans to introduce a third daily production shift at the bagel factory.

The three dual-branded varieties on offer are: plain, poppy seed and The Works – a bagel topped with poppy, sesame, toasted garlic and fresh minced onions.

'We're aiming at mums and dads who want to give their family healthy options; young urban professionals; people who've travelled to the US and want real bagels; and consumers who support Irish brands,' said Rosie.

The bakery was established in Dungarvan, Co Waterford in 2001.

Broadway Bagels Teams Up With Pat the Baker

Dungarvan Observer

ROSIE'S Broadway Bagels,Ireland's only dedicated, kosher bagel bakery has teamed up with Ireland's premier award-winning bread company, Pat the Baker to launch a dual-branded range of authentic, New York-style fresh bagels.

Since starting in 2001, Rosie, who hails from NY, and her Dublin-born husband Des have produced an astonishing 20 million of their delicious, all natural, preservative-free bagels in Dungarvan, Co.Waterford.

Already available as a "jumbo bagel" offering under the "Rosie's" brand in supermarket freezer cabinets all over Ireland, Rosie's Broadway Bagels is excited about this innovative expansion. Says Rosie, 2008's WMB Entrepreneur of the Year, "We are delighted to be associated with Pat the Baker, who have a reputation for the freshness of their quality products. We worked for several months on the development of this fresh range, in striving to preserve the integrity of both of our brands. We are delighted that we have been able to maintain the quality of our bagels, naturally and without compromise." Added Des, "With so many food products being imported from overseas, contributing to the loss of jobs in the food manufacturing sector in Ireland, it is commendable that Pat the Baker has partnered with an Irish-owned and managed family bakery...supporting Irish jobs and Irish industry. We look forward to a long and successful partnership with Pat the Baker." The new range of Pat and Rosie's fresh bagels are listed nationally, and consists of 3 flavours; Poppy Seed, Rosie's famous - The Works and Plain. Rosie's Broadway Bagels has just been named Best in Ireland by Bridgestone for the third year running, and is the recipient of 2 Great Taste Awards.